Matter Of Fact

Matter of Fact is a pioneering skincare brand founded by renowned formulator Paul Baek, dedicated to cutting through the confusion of the beauty industry with a commitment to evidence-based, clinically proven results. Their philosophy centres on "straightforward skincare," empowering consumers with clear information and products that truly deliver. What sets Matter of Fact apart is their innovative, patent-pending Actisolv™ technology. This allows them to expertly combine, dissolve, and stabilize active ingredients like Vitamin C, retinol, and azelaic acid at optimal concentrations. This "combination therapy" approach targets multiple skin concerns simultaneously, maximizing efficacy while minimizing irritation. The brand's concise product range is divided into two clear categories: "Active" (in blue packaging) for specific concerns like brightening, wrinkles, and blemishes, and "Nourishing" (in white packaging) for soothing, restoring, and reinforcing the skin's barrier. Each product undergoes rigorous independent clinical testing on diverse skin tones, with results measured by both expert grading and instrumental analysis, ensuring transparent and reliable data. Key ingredients include potent L-Ascorbic Acid (Vitamin C), peptides, hyaluronic acid, niacinamide, bakuchiol, and Centella Asiatica, all chosen for their scientifically-backed benefits. Matter of Fact is for those who seek high-performance, minimalist routines backed by robust research.